Who the heck is John Chow?
A man with the self-applied title of “dot com mogul,” that’s John Chow. I’ve been reading John Chow dot com since about last October when I saw one of his posts featured on the social news site, digg. I’m writing this article because of this link back blog review program John is offering. If I review his blog, he will give my blog a link-back. Not a bad deal considering he ranked 3,881st based on traffic according to alexa.com.
John is undoubtedly an Internet marketing genius. He has a a big network of technology sites, most prominently The Tech Zone, a computer hardware review site and essentially one giant affiliate marketing site. John decided to make better use of his domain name about a year ago and start a blog about his miscellaneous ramblings, much like myself. He writes about his passion for fast cars (something I’m very much against), technology, and most recently, making money by blogging. Around last September, John decided to conduct an experiment using his blog as a case study and grow a user base while continuing to write about his personal interests as well as search engine optimization (SEO), Google Adwords advertising, and affiliate marketing programs such as amazon.com. He has gone from $0 in revenue in September to over $7000 in monthly revenue in February. Not bad for maintaining a blog for just an hour or two per day, as he claims. John offers loads of useful tips for blogging entrepreneurs such as driving traffic to your blog, writing good content that maintains the reader’s interest and encourages comments, and the use of full-feed RSS to encourage news hounds like myself to subscribe and stick around.
My two biggest complaints about John Chow dot com are the barrage of comment spammers that hover around the site and the amount of paid review posts that appear, though John has discussed this problem of balance and tries to mix these paid posts equally amongst regular content. However, the paid posts are usually very honest and not purely a gush of love to the site being reviewed. John’s grammar is choppy, as non-native English speaker, but this is one of the things that gives his blog a voice and character. After all, isn’t that why we read blogs? John’s blog has managed to become one of the top in just 6 months. I don’t aim to be the top, I just want to have a voice in a niche market, like beer in Ireland or gasoline taxes. Thanks to John, I can find that niche.
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Wednesday, 7 March 2007 at 5:00 pm
[...] James Britton [...]