Say “Hello” to the iPhone
While Al Gore was busy preparing his acceptance speech, Apple aired this commercial last night during the Oscars. Watch the video and come back, please?.
Do I still have your attention or were you completely distracted like I was for a few moments? What a great teaser! I’m so in love with this phone. First unveiled this year at Macworld Expo in January, the iPhone has left me and about a million other gadget geeks salivating ever since. Apple’s marketing machine has done it again with a clever, memorable commercial that, like any good movie trailer, captures your attention, plays on your emotions and fills you with anticipation for the release date.
The iPhone, which is about the same dimensions as a full size iPod, features an innovative touch-sensitive screen that fills the entire surface. There is only one physical button on the device, all other input comes by way of touching the icons on the screen. This interface allows for endless possiblities such as a full-blown web browser, contacts, organizer, music, games and movies. Speaking of movies, the other killer feature is the ability to rotate the phone 90 degrees and watch movies or music videos in widescreen format, how cool is that? The phone contains a sensor that is smart enough to detect the orientation and automatically switch to widescreen or normal modes. In wide-mode, album art will appear as covers on a CD rack, just as in the latest version of iTunes. Two models of the phone will be released; a 4 GB capacity model for $499 USD and a 5 GB capacity model for $599 USD. These prices will also require a 2 year contract with AT&T Wireless (formerly Cingular). It remains to be seen what the prices and contract terms will be elsewhere.
The iPhone is due to be released this June in the US and 4th quarter 2007 for most of the rest of the world. Damn, I don’t think I can wait until the fall. Who do you think the provider will be in Ireland/UK: O2? 3? Vodafone? My guess is O2 since their stores already feature several Apple products.
Now that the other billion people watching the Oscars know about the iPhone, you had better hold off upgrading your mobile phone plan and get in the queue behind me for one.
On a related note, check out my favorite track on the soundtrack from the Oscar winning film, Little Miss Sunshine.
Chicago - Sufjan Stevens - Little Miss Sunshine
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3 very welcomed comments so far...
Your comments are very welcome:
[…] has loads of time on their hands! Flickr user el frijole has taken the time to break down the iPhone ad shown during the Oscars Sunday night frame by frame in order to identify from which movies or TV […]
i love surfjan stevens; i was so excited to hear one of his songs during that film.
That music from Little Miss Sunshine definitely broadened my musical horizons and my iTunes library! I know have loads of Sufjan Stevens and Devotchka.